PENGARUH FAKTOR INTERNAL, EKSTERNAL, ENTREPRENEURSHIP, DAN STRATEGI TERHADAP DAYA SAING USAHA MIKRO
Eka Handriani
Abstract
The purpose of this research is to attest that internal and external factor, entrepreneur skill and strategy whichapplied in the UKM of Kabupaten Semarang are influence to the competitive advantage simultaneously and partially.Micro entrepreneur has great potency in the national and local economic according to this free market period.However, it is ethos and competition still in the low level. The main cause of this problem come up from environmentalexertion factor, among them are internal and external factor the entrepreneur skill, strategy, and ethos. An accuratestrategy is needed to solve this problem. This research has been done on 60 micro entrepreneurs through fourdependent variables and one independent variable using SPSS. The result shown that internal and external factor,entrepreneur skill, strategy and ethos has significant influenced on the competitive advantage that applied by the microentrepreneur in Kabupaten Semarang partially or simultaneously.Keywords: internal-external factors, entrepreneurial skill, performance, competitive advantages.
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Alamat Penerbit: Gedung C6 Lantai 2 Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Semarang, Kampus Sekaran, Gunungpati, Semarang, Jawa Tengah, Indonesia 50229. Telp./Fax.: 62-24-8508015, Email: jurnal.manajemen.unnes@gmail.com
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