STRATEGI PEMASARAN DAERAH SEBAGAI UPAYA MENINGKATKAN PELUANG INVESTASI
Wahyono Wahyono
Abstract
The study was conducted to identify and analyze regional marketing strategy in an effort to increase localinvestment. Marketing area is basically a building regional competitive advantage is an effort to increase productivityso that it will raise the quality and standard of living in the long term. This study uses primary and secondary data tosee the perception of stakeholders (employers, investors, governments, and communities) which are then used toanalyze the appropriate policies and strategic to market the region so that the investment increases.
Keywords: marketing, regional marketing strategic, local investment, marketing of places
Full Text:PDFRefbacksThere are currently no refbacks.
Alamat Penerbit: Gedung C6 Lantai 2 Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Semarang, Kampus Sekaran, Gunungpati, Semarang, Jawa Tengah, Indonesia 50229. Telp./Fax.: 62-24-8508015, Email: jurnal.manajemen.unnes@gmail.com
Posted by bowosukses
on 5:39 AM. Filed under